PR News | Accounts in Transit: Rubenstein PR Picks Up Diversified Education Services

Rubenstein Public Relations lands Diversified Education Services. DES provides tailored educational support to students requiring a diversified approach to learning. RPR will spearhead a strategic media campaign to elevate DES’ visibility and highlight its educational approaches. The agency will focus on showcasing the company’s robust educational offerings and its team of dedicated specialists. By highlighting its commitment to fostering academic and emotional growth, RPR aims to position DES as a leader in creating more inclusive and effective educational environments. “Our work with Diversified Education Services underscores our commitment to promoting transformative educational services,” said RPR president Richard Rubenstein.

IMAGINE PR is providing integrated public relations and brand partnership services for Sky Lagoon, a spa located just outside of Reykjavik, Iceland. The agency’s scope of work will include strategic communications counsel, media relations, and influencer connections. IMAGINE PR will also lead media familiarization trips. Located at a geothermal lagoon situated on the North Atlantic Ocean, the property draws inspiration from the nation’s traditions and design to create a peaceful oasis in the urban landscape of Iceland’s second-largest settlement.

PHD, an Omnicom Media Group agency, is engaged as brand media AOR for travel agency Priceline. PHD will partner with Priceline’s internal teams in data-driven media strategy, planning and buying to drive reappraisal and growth amongst new customers in key traveler segments. The company says its selection of PHD reflects its commitment to precision marketing. “We believe in the power of brand media to make travelers take notice and think differently about Priceline,” said Priceline SVP, strategy and brand marketing Lesley Klein. “PHD will be a critical partner in co-authoring our future vision and in developing stand-out opportunities that create meaningful impact.”

Colangelo & Partners is named agency of record for AVIVO Wines, a wine producer committed to addressing climate change through regenerative farming practices that improve the health of the land. The agency’s media relations and digital campaign will focus on telling the story of AVIVO Wines among key trade and consumer media, and establishing a digital presence and community on social media platforms, as well as supporting its market expansions. “At AVIVO, our vision is to transform how we farm grapes in California, and hopefully inspire others to join this movement, while at the same time producing pure, transparent and authentic wines that are expressive of their unique variety and origins,” said AVIVO founder Ridgely Evers. “We are excited to share this story and amplify awareness around our wines in partnership with Colangelo & Partners.”